Six stages. One team. No handoffs.

Every CBA engagement follows the same six-stage process. We call it the Signal Path because it mirrors how a broadcast actually flows: from the brief in through the production chain out to the audience, and back again as data. Each stage has one owner. No handoffs between vendors. No gaps where accountability slips.

The Signal Path is not a sales diagram. It is how our producers, directors, engineers, and post team actually run every event, from a 200-person webinar to a 13-day UN summit. The same rhythm applies at every scale. The work changes; the sequence does not.

We start with a 30-minute call. No form filling, no lead nurture sequence. Bring the event brief as it exists, even if the brief is "we think we might livestream the AGM, what does that look like." We leave the call with enough detail to write a real proposal.

What we cover. Event format (webinar, conference, hybrid, tournament). Audience: in-room headcount, virtual reach target, geography. Venue: confirmed, shortlisted, or unknown. Dates: locked, rough, or flexible. Commercial goals: lead generation, reputation, reach, revenue. Technical requirements: multi-language, regulatory compliance, secure delivery.

Who runs it. A CBA producer, not a sales executive. The producer running Discovery is the person who will be on the event if you book.

What you leave with. A short written summary of what we heard, any immediate red flags (dates we cannot cover, venues we know have issues), and a promise on proposal timing.

Proposal lands within 24 working hours of Discovery. Everything is itemised. Crew roles and day rates. Equipment by category (cameras, audio, graphics, encoders). Venue-specific infrastructure (fibre, bonded cellular, Starlink, power). Pre-production hours. Event day hours. Post-production and delivery. Contingency reserve.

Three options, one price each. Rather than "starting from" ranges, our proposal gives three options: baseline, recommended, and premium. Each is fully priced and delivers a specified outcome. You pick the option, we deliver to it.

Commercial terms. Clear payment schedule. Deposit on signing, balance at event completion. No hidden post-event invoices. Change orders only for scope changes you sign off on.

What you do. Review, question anything unclear, and decide. Fastest client turnaround we have had from proposal to signed contract: 4 hours. Longest: 6 weeks. Both worked.

Pre-production is where most event production breaks down. Agencies sell the event, staff it out, and hope the team converges on the day. We do the opposite. Pre-production starts the week after signing and runs until doors open.

Site survey. A CBA technical director walks the venue in person (or reviews high-resolution photography if venue access is restricted). Power, rigging, broadcast-truck access, uplink options, green room, audience sightlines. The site survey report lands as part of the pre-production package, not as a last-minute discovery the day before.

Connectivity verification. We test the venue's claimed internet capacity. If it is insufficient, we source redundant uplinks before the event, not during.

Speaker tech check. Every remote speaker completes a CBA tech check 48-72 hours before the event. Audio levels, camera framing, backup path tested. Speakers with known issues get replaced equipment or alternative setups before event day.

Run-of-show build. Your agenda becomes our call sheet. Every camera cue, graphics trigger, speaker transition, and audio fade lines up to a timecode the producer watches live.

Rehearsal. Dress rehearsal at the venue on the day before or morning of. Every system tested end to end under production conditions. Issues found and fixed before the audience arrives.

Event day runs from bump-in to wrap. A CBA producer is the single operational lead. A technical director runs the MCR. Camera operators, audio engineers, graphics operators, and replay operators (for sports and esports) work to the run sheet.

Redundancy across every critical path. Primary and backup encoders running in parallel. Fibre primary, bonded cellular secondary, Starlink tertiary for uplink. UPS backup on every critical rack. If anything fails, the stream does not.

Live direction, not automation. The director calls cuts in real time based on what is happening in the room, not a pre-programmed sequence. Audience reaction, speaker beats, sponsor moments all get caught live.

Producer-side monitoring. Viewer counts, chat sentiment, question submissions, and technical telemetry all flow into one dashboard. If the live audience is asking the same question repeatedly, the producer pushes it to the speaker monitor. If engagement drops, the pacing tightens.

Post-event wrap. The event ends. The MCR does not pause. Social clips publish within 90 minutes. ISO recordings copy to two destinations before any media is wiped.

Post-event delivery runs in parallel to the last hour of the event. Clips for social are already cut when the event ends. Broadcast-quality master and ISO recordings are delivered inside 48 hours to your designated storage.

Social clips. 30-60 second moments cut from the live feed. Horizontal 16:9 for YouTube Shorts and LinkedIn, vertical 9:16 for Reels and TikTok, square 1:1 for X where configured. Captions burned in for silent-play platforms. Delivered the same day, often during the event.

Highlight reel. 2-3 minutes, event-wide narrative. Cut to match the story you want to tell internally. Delivered within 24 hours.

Full session recordings. One clean file per session with consistent naming. Delivered within 48 hours to the storage you nominate (your S3, Vimeo, YouTube, or shared drive).

Broadcast master. Colour-graded ProRes or H.265 master of the full program output. For archive, re-broadcast, or post-production.

ISO recordings per camera. Every camera recorded independently. Available if your editor wants to re-cut moments with different angles.

The stream is the delivery. The data is the product. Every CBA broadcast returns a per-attendee data pack that your sales and marketing teams use the morning after.

Registrations. Every sign-up with the metadata you captured at registration (name, company, role, email). Exported as CSV or pushed directly to your CRM via API.

Engagement score per attendee. Weighted score from 0-100 built from watch time, questions asked, polls voted, and chat activity. Bands: Hot (top 20%), Warm (next 30%), Cold (bottom 50%). Configurable weights if your sales process needs custom tuning.

Questions with attendee identity. Every question asked during the broadcast paired with who asked it. Useful for post-event follow-up that feels personal rather than generic.

Session-level analytics. For multi-session events, per-session attendance, watch-time distribution, and drop-off points. Tells you which speakers pulled, which sessions landed, what to book next year.

Delivery format. CSV dashboard for hands-on teams, PDF summary for executive review, or direct CRM push for sales-enabled organisations.

Production at scale is about preparing for failure. Things do go wrong. The question is whether the production survives the failure without the audience seeing it.

If a speaker drops offline. Backup audio path and phone-in line tested pre-event. Speaker switches to backup within seconds. Most audience members do not notice.

If a camera fails. Director cuts to another angle. Replacement camera swaps in during a commercial break or B-roll moment. Live program continues.

If the venue power drops. UPS keeps MCR running for 15-45 minutes depending on load. Generator backup on events with large production footprints. Cut to pre-recorded content or B-roll while power restores.

If the primary uplink fails. Automatic failover to bonded cellular or Starlink. Viewer-side sees a micro-stutter, not a broken stream.

If the unexpected we did not plan for happens. A CBA producer with 15 years of live-event experience calls the next move. Decisions are made in seconds, not by committee. That is why we hire the people we do.