Creative Broadcast Agency

Webinar production

Ten thousand registered. How many last past minute ten?

Registration is a marketing problem and you have already solved it. Staying is a production problem. We run webinars the way a broadcaster runs live television, and the curve stops falling off a cliff.

The diagnosis

Webinars do not fail on the technology. They fail on attention.

It sounds like a conference call

Audio is the first thing an audience judges and the last thing anyone budgets for. Bad sound reads as low stakes within seconds.

The slides are unreadable

A deck built for a boardroom projector, re-encoded twice, read on a phone. Nobody admits they cannot read it. They just leave.

Nobody is running the room

The host is presenting, watching chat and advancing slides at once. One of the three always suffers, and it is usually the audience.

The brand disappears

A grid of faces with a logo in the corner is a video call with spectators. It looks like the internal meeting it probably was.

What we change

A producer in an earpiece, and a director calling it.

Full frame

Broadcast framing and lighting, name captions, and graphics that match your brand rather than the platform default.

Readable

Slides ingested directly and rendered clean, so the text on a phone is the text that was in the room.

Moderated

A moderator curates questions and pushes the right one to the speaker display. The speaker never reads a chat window on air.

Cued

A poll, a question taken live, a change of speaker. Placed where the curve usually drops, because that is what the curve is for.

Speakers anywhere

Nothing to install, and nothing rehearsed twice.

Remote guests
They join from a browser. A secure link, nothing to install, no IT ticket, and no "can you hear me" at the top of the show.
Up to eight
Managed live across timezones. Cued in and out by the producer so nobody talks over anybody and nobody is left on a hot mic.
If one drops
We switch to their backup feed. The audience sees a cut, not a crisis, and the show keeps its shape.
Rehearsed
A full run before the day. Every presenter and every cue, with the producer who will be on the desk, so the day is muscle memory.
Afterwards

A ranked list, not a row count.

Who to call first

Every registration, question, poll answer and minute watched, captured per attendee and ranked. Your sales team gets an order to work in, not a spreadsheet to sort.

Where you lost them

Drop-off mapped against the run of show, so the next one is built around what held rather than what you hoped.

Content you re-cut

The replay with its transcript, and the moments worth clipping marked while it was still live.

Programmes we have delivered on

A webinar series that had to work.

Global Youth Coalition
The Reef4Peace webinar series, delivered live in four UN languages, with one session carried officially inside a UNFCCC meeting. CBA is a recognised production partner of the programme.
IRENA
A multi language live broadcast for the International Renewable Energy Agency.
Repeat booking
A four day pilot for a regional client, who came back and booked three more days.
FAQ

Questions buyers ask before they book.

How quickly can you run a webinar for us?

Can we keep using Zoom or Teams, or do we need a new platform?

What does "broadcast-quality" actually mean for a webinar?

Can you handle speakers joining from anywhere in the world?

What do I get after the webinar?

How many concurrent viewers can you support?

Tell us the date and who you need still watching at minute forty.

Scope your webinar