Creative Broadcast Agency
Social media streaming

Social media live streaming built for mobile-first audiences.

Platform-specific live streaming production across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn. Broadcast-quality production with vertical and horizontal framing optimised per platform.

7+
Platforms at once
9:16
Or 16:9 or 1:1
Native
Platform features
Instant
Clip export
What's included

What we deliver on every engagement

Vertical 9:16 and horizontal 16:9 framing per-platform optimisation

Multi-camera switching with presenter-ready lighting and audio

Simultaneous distribution to 7+ social destinations with platform-native features

Live engagement: comments moderation, polls, Q&A, live gifting integration where supported

Why social needs different production

Social viewers watch on a phone, vertically, with the sound off.

A broadcast designed for television is a broadcast designed wrong for social. Television is horizontal; social is vertical. Television viewers watch with audio; social viewers watch with the sound off until a caption hooks them. Television viewers tolerate a 2-minute preamble; social viewers give you 3 seconds before they scroll.

Producing for social means reframing the production at every stage. Cameras framed vertically or cropped for vertical delivery. Captions burned in because the audio is optional. Pacing tightened because the first 3 seconds are the entire show. Platform-specific features (Instagram polls, TikTok stickers, YouTube Shopping) integrated natively so the content does not feel ported.

CBA delivers social productions as first-class content, not as afterthoughts to a broadcast that was designed for TV.

Platform-specific production

What each platform rewards, what it punishes.

TikTok. Vertical 9:16 only. Live gifting integration where enabled. Fast-cut pacing rewarded. Algorithmic surfacing favours retention over reach; first 3 seconds are the whole fight. CBA production optimises for hook-first framing.

Instagram. Vertical 9:16 primary, square 1:1 secondary. Co-streaming with influencers supported. Stories and Reels drive reach; Live drives engagement. Multi-host handoff production tested at CBA.

YouTube Live. Horizontal 16:9 primary with Shorts 9:16 for clips. Supports longer formats (hours) and monetisation. Super Chat and membership integration. CBA dual-broadcasts horizontal live plus vertical Shorts cut in real time.

LinkedIn Live. Professional-first audience. Horizontal 16:9 standard. Comment-driven engagement is the value. CBA runs LinkedIn Live with producer-moderated Q&A to lift engagement depth.

Facebook Live. Now smaller audience but still valuable for Boomer-skewing communities. Integration with Facebook Groups unique.

X (Twitter) and Twitch. Niche but valuable for specific audiences. CBA supports both when event demographics match.

Under the hood

Specification.

Technical specification

Multi-framing. Broadcast production with vertical-first composition. Dual outputs: vertical 9:16 for mobile-native platforms, horizontal 16:9 for YouTube Live, square 1:1 for LinkedIn. Cameras framed with both outputs in mind.

Multi-destination. Simultaneous streaming to 7+ destinations via multi-CDN. Platform-specific encoder profiles. Adaptive bitrate per platform. Native platform features used where the platform supports API integration (comments, reactions, polls).

Captions. Live burned-in captions for silent-play platforms. AI-assisted captioning for live shows; human captioner for higher-stakes broadcasts.

Clip export. Real-time clip cutting during the broadcast. Clips cut to platform-specific durations and aspect ratios, available for immediate social post within minutes of the moment happening.

Engagement. Live comment moderation, poll and reaction tracking, interactive overlays. Per-platform engagement data captured for post-event reporting.

Analytics. Per-platform viewer counts, peak concurrent, watch time, engagement events, and clip performance. Delivered as combined dashboard within 48 hours.

FAQ

Questions we get from buyers before they book

Can you stream to every platform at the same time?

Yes. Multi-destination simulcast to 7+ platforms simultaneously is standard. Each platform gets a platform-specific encoder profile so bitrates, framerates, and framing match each platform's ideal.

Do you do vertical-only for TikTok and Reels?

Yes. Some events are mobile-audience-only and vertical-first production is the right call. CBA can produce vertical-native with no horizontal output if that fits the campaign.

What about ecommerce and shoppable live?

Supported on YouTube Shopping and TikTok Shop via platform APIs. Product overlays, shoppable links, and conversion tracking. Same production kit, added commerce layer.

Can clips be published during the live broadcast?

Yes. Clip pipeline cuts, captions, and posts to social within minutes of the moment happening during the live. Standard for high-profile events where audience growth depends on same-day virality.

Do we get the raw clips too or only the posted versions?

Both. You get every platform-optimised post-ready file plus a library of raw clips for your internal content team to re-edit or repost later.

Your event deserves production that performs.