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Case Study

Esports World Cup

Three months of live esports broadcast production across five arenas in Riyadh, Saudi Arabia. Technical management, 5G bonding, SRT transport, and global distribution to TV and online platforms for a $27M prize pool tournament.

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Esports World Cup Broadcast Production by Creative Broadcast Agency
3 Mo
Duration
5
Arenas
$27M
Prize Pool
Global
Distribution
Project Overview

One of the Largest Competitive Gaming Events in History

The Esports World Cup (EWC), held in Riyadh, Saudi Arabia, brought together hundreds of teams from across the globe competing for a $27 million prize pool — making it one of the largest and most ambitious esports tournaments ever produced. The tournament featured five arenas linked through dedicated fibre connectivity into a central Master Control Room.

Client
Esports World Cup Foundation
HB Provider: NEP Global
Rights Holder: IMG Global
Duration
3 months continuous production
Weekly TV broadcast every Fri–Sun
Riyadh, Saudi Arabia
Distribution
International television broadcast
YouTube live streaming
Global audience across all time zones
Technical Setup

Broadcast Infrastructure

Fibre
Optic Backbone
SRT
Transport Protocol
5G
Bonded Units
NEP
OB Truck
Behind the Broadcast

Esports World Cup — Production Highlights

The Challenge

Five Arenas, One Broadcast — Over Three Months

The scale of the Esports World Cup demanded broadcast infrastructure that could handle simultaneous competition across multiple venues while maintaining broadcast-quality output for both television and online platforms — consistently, for three months straight.

Multi-Arena Connectivity
Five separate competition arenas needed to be linked into a single MCR via dedicated fibre optic infrastructure. Every camera signal, audio feed, and game observer output had to route cleanly with zero latency between venues.
Sustained 3-Month Operation
This was not a one-off event — it was a continuous three-month production cycle. The technical build, broadcast systems, and crew operations needed to run reliably from day one through the final weekend with no downtime.
Simultaneous TV & Online Distribution
The EWC Spotlight Show aired on international television while simultaneously streaming live to YouTube. Both outputs required broadcast-grade quality, synchronised graphics, and reliable delivery to global audiences.
Remote Production via 5G
Reporter live positions throughout the venue complex needed reliable video feeds transmitted from remote areas into the OB Truck — requiring bonded cellular connectivity for real-time broadcast integration.
Results & Impact

Delivered Broadcast Excellence at Scale

The Esports World Cup Spotlight Show was delivered without interruption across the full tournament window. Every weekend broadcast hit air on time, on television, and on YouTube — with consistent broadcast quality from the first show to the last. The production showcased esports at its highest level and contributed to the EWC establishing itself as a landmark event in competitive gaming.

Technical Setup

Broadcast Infrastructure

Fibre Optic Backbone
Dedicated fibre connectivity linking all 5 arenas to the central MCR for zero-latency signal transport.
SRT Transport
Secure Reliable Transport protocol for all contribution feeds between venues, OB truck, and distribution points.
5G Bonded Units
LiveU bonding encoders for reporter live positions, transmitting from remote areas into the OB Truck in real time.
NEP Global OB Truck
Full outside broadcast vehicle with multi-camera switching, audio mixing, and graphics integration.
Multi-Platform Distribution
Simultaneous output to YouTube live streaming and international television broadcast partners.
Full Comms Infrastructure
Complete communications system connecting cameras, audio, lighting, and production cabins across all arenas.
FAQ
What was CBA's role at the Esports World Cup?
+
We served as the on-ground technical management team for the entire three-month production cycle. This included overseeing the technical build of all five arenas, managing fibre connectivity into the central MCR, supplying 5G bonded units for remote production, and ensuring the OB Truck maintained broadcast-quality output to both television and YouTube throughout.
What platforms was the EWC Spotlight Show broadcast to?
+
The show aired on international television and YouTube Live simultaneously every Friday, Saturday, and Sunday. We managed the multi-platform distribution with synchronised graphics and matched quality across both outputs.
Can CBA produce esports events in other locations?
+
Yes. While the EWC was in Riyadh, we deploy esports broadcast production anywhere — Dubai, Qatar, Bahrain, and internationally. Our equipment travels with us and we provide full AV equipment and crew for any venue.
Did you provide replay systems for the tournament?
+
The replay infrastructure was managed as part of the broader NEP OB Truck operation. Our role was ensuring all ISO feeds from every arena were captured and routed correctly so the replay operators had access to every angle. PTZ cameras in remote positions fed directly into the replay system via our 5G bonded units.
By the Numbers

Production at Scale

3 Mo
Zero Downtime
5
Arenas Linked
TV + YT
Simultaneous
$27M
Prize Pool
Our Solution

End-to-End Technical Management & Broadcast Delivery

1
Technical Build & Arena Integration
Oversaw the complete technical build of the esports arenas and production systems. Managed every aspect from camera connectivity and audio routing to lighting integration — ensuring all five venues were production-ready and connected to the central MCR before the first match.
2
Set Build & Broadcast Integration
Coordinated the physical set build and ensured all broadcast infrastructure — lighting, sound, and camera signals — was connected to the NEP Global OB Truck via fibre optic links. All feeds were redistributed via SRT for maximum reliability and low latency.
3
5G Bonded Internet for Remote Production
Supplied 5G bonding units to power reporter live positions throughout the venue complex. These units transmitted reliable live video feeds from remote areas directly into the OB Truck for real-time integration — critical for roaming interviews and behind-the-scenes coverage.
4
OB Truck & Communications Management
Ensured the OB Truck maintained full communications with all cameras across every arena. Managed audio, lighting, and camera feeds returning cleanly to the control room, with production cabin connectivity enabling editors, producers, and directors to collaborate in real time.
5
Live Streaming & Global Distribution
Managed the live stream output to YouTube and international TV broadcast partners. Ensured broadcast reliability, quality, and synchronisation across all platforms — delivering the EWC Spotlight Show to a global audience every Friday, Saturday, and Sunday for the duration of the tournament.

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