📖 Knowledge Base
Broadcast & Streaming Glossary
Technical reference from Creative Broadcast Agency's engineering team. Real-world explanations of the protocols, equipment, and workflows behind professional live streaming and broadcast production.
Streaming & Delivery
Adaptive Bitrate Streaming
How ABR automatically adjusts video quality based on each viewer's connection — and why your bitrate ladder matters.
CDN (Content Delivery Network)
How CDNs distribute live video to global audiences and which providers we use for broadcast-scale delivery.
HLS (HTTP Live Streaming)
Apple's streaming protocol that dominates browser-based delivery. How it works, its latency trade-offs, and when to use it.
Low Latency Streaming
Achieving sub-second delay for interactive broadcasts, live auctions, and esports where timing is critical.
Multi-Platform Distribution
Streaming simultaneously to YouTube, LinkedIn, Facebook, Twitch, and private CDNs with optimised feeds for each.
Cloud Production
Using cloud-based servers for vision mixing, graphics rendering, and encoding — when it works and when it doesn't.
CBR vs VBR (Constant vs Variable Bitrate)
When to use constant vs variable bitrate encoding — and what bitrate to stream at for different event types.
Protocols & Standards
SRT (Secure Reliable Transport)
The open-source protocol replacing satellite for contribution feeds. How SRT handles packet loss, encryption, and why we're Alliance members.
SMPTE 2110
The IP-based broadcast standard that separates video, audio, and metadata into independent network streams.
NDI (Network Device Interface)
NewTek's protocol for sending video over standard ethernet. Where NDI fits vs SRT and SMPTE 2110.
RTMP vs SRT
Why the industry is moving from RTMP to SRT for contribution, and when RTMP still makes sense.
IP-Based Broadcasting
The shift from SDI cables to IP networks for video transport inside production facilities and across venues.
Production & Equipment
Encoding Equipment
TVU, LiveU, Haivision, Teradek, Univisio — our hardware encoder stack and when we use each one.
Broadcast Systems Design
The engineering discipline behind signal flow, redundancy planning, and failover architecture for live events.
Multicam Workflows
Managing 5, 10, or 15+ camera feeds in a live production — routing, switching, and keeping it all in sync.
Vision Mixing
The art and science of switching between camera feeds in real time to create a compelling broadcast narrative.
OB Truck (Outside Broadcast)
Mobile production units that bring a full broadcast control room to any venue or location.
MCR (Master Control Room)
The nerve centre of any broadcast — where all feeds are monitored, switched, and sent to air.
Comms Systems
Talkback, IFB, and intercom systems that keep directors, camera operators, and talent coordinated during live production.
Fibre Distribution
Running fibre optic cable for long-distance video transport between venues, arenas, and production hubs.
5G Bonding
Combining multiple cellular connections for reliable streaming from remote locations and field positions.
Live HD Streaming
Delivering 1080p and 4K live video at broadcast quality — bandwidth requirements, encoding, and delivery.
Live Streaming Equipment Setup
The full equipment chain for professional streaming — cameras, switchers, audio, encoding, comms, and cabling.
Event Types & Services
Event Streaming
Turning physical conferences, launches, and award shows into compelling digital experiences for remote audiences.
Hybrid Event Streaming
Simultaneous production for in-person and remote audiences — two different experiences from one event.
eSports Production
Multi-arena tournament broadcasting with synchronised game graphics, player cameras, and caster integration.
Conference Video Production
The full production pipeline behind multi-session conferences — multicam, live switching, graphics, and streaming from every stage.
Webcasts & Webinars
Professional webcasting for corporate communications, training, and thought leadership — beyond basic Zoom calls.
Remote Speaker Integration
Bringing remote presenters into live productions seamlessly — latency management, return video, and audio sync.
Interactive Features
Live polls, Q&A, chat moderation, and audience participation tools that make streams two-way experiences.
Video Production & Editing
Post-event editing, highlight reels, and repurposing live content for on-demand distribution.
Secure & Private Live Streaming
Encrypted, access-controlled streaming for corporate earnings calls, board meetings, and sensitive events.
Planning & Analytics
Site Survey
Pre-event venue assessment — internet testing, power requirements, camera positions, and contingency planning.
Post Event Analytics
Measuring stream performance, viewer engagement, peak concurrency, and buffering rates to prove ROI.
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